The story of SANA Nutrients: science, women's health, and a different way of understanding supplementation

In recent months, the newspaper El Mundo published a report on Ignacio Trenas, CEO and co-founder of SANA Nutrients, addressing the origins of the project and the vision that drives it. Appearing in one of the country's leading media outlets is not the end of this story, but its starting point.

Because the question that really matters is not whether SANA has appeared in the press. The question is: what is really behind SANA Nutrients?

What motivated its creation. What principles guide its formulations. Why transparency occupies a central place in its model. And what it means, in practice, to develop a supplementation brand designed exclusively for women's health.

This article answers those questions with rigor and without marketing language.

In this article you will find:

• Why women's health needs a specific approach to supplementation.
• What verifiable transparency means for a responsible brand.
• How SANA understands nutritional education as part of its model.
• A brand born to meet a real need

 

A brand born to meet a real need

For decades, the supplementation industry designed its products for a generic consumer. A profile that, in practice, did not account for women's physiological particularities: their hormonal cycles, their different life stages, or the specific nutritional demands that each one entails.

That gap is not minor. According to data from the Spanish Academy of Nutrition and Dietetics in collaboration with the Mapfre Foundation, 37.6% of women in Spain consume dietary supplements, compared to 23.8% of men. The demand exists. The question is whether the available formulations are up to the task.

SANA Nutrients was born precisely to answer that question with expertise. Not from the logic of adding a women's line to an existing catalog, but from the principle that women's health deserves its own approach, informed by science and oriented toward clinical practice.

The four ideas that define the origin of the project:

• Generic supplementation does not adequately meet women's nutritional needs at different stages of their lives.

• Trust in a health brand is not built with promises, but with a clear and verifiable reason for existing.

• Women's prevention and well-being require rigorous information, not just products.

• Formulating well means first understanding the physiological context, not the other way around.

"Women's health requires specific approaches; we cannot continue formulating for a generic consumer." — Paloma Ruiz, co-founder of SANA Nutrients

 

The people behind SANA®

SANA Nutrients was not born solely from a formulation or a market opportunity. Behind the project are different professional and personal experiences that share the same way of understanding women's health: nutrition, movement, prevention, education, and sustainable habits as parts of the same system.

Knowing the people who build the brand also helps to understand why SANA combines science, supplementation, and lifestyle in its way of communicating and developing its products.

Paloma Ruiz: clinical nutrition and formulation

Paloma Ruiz is founder of SANA Nutrients, clinical nutritionist, and formulation expert. Her professional career is linked to nutrition, functional medicine, micronutrition, and the development of formulas specifically oriented toward women's needs. SANA's own story explains that the project was born after years of clinical practice and the goal of bringing that knowledge to products that could reach more women.

In this Reel, Paloma explains part of her journey and the vision behind SANA in her own words.

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Meet Paloma Ruiz, founder of SANA Nutrients and clinical nutritionist.

 

Coco Constans: movement, well-being, and community

Coco Constans is co-founder of SANA Nutrients, a Pilates instructor, and creator of Ffitpilates. Her vision incorporates movement, habits, and holistic well-being as inseparable elements of a healthy life. That perspective complements SANA's nutritional and scientific approach and connects the brand with a community of women interested in taking care of themselves from a broader perspective than isolated supplementation.

In this Reel, Coco shares in her own words her relationship with the project and the philosophy she shares with SANA.

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Meet Coco Constans, co-founder of SANA Nutrients and promoter of a vision of well-being based on movement, habits, and community.

 

Two perspectives, one vision

The combination of both perspectives helps to better understand SANA's positioning: supplementation is not proposed as an isolated solution, but as a tool that is part of a broader approach to women's health, along with nutrition, rest, movement, and education.

That vision is also what guides the content, the formulations, and the way SANA tries to help its users make more informed decisions.

Women's health needs a specific approach

Female physiology is not static. It changes throughout the menstrual cycle, during pregnancy and breastfeeding, in perimenopause, and beyond. Each of these stages involves hormonal, metabolic, and nutritional variations that directly condition which nutrients are needed, in what forms, and in what quantities.

This is not a marketing argument. It is basic biology with practical implications.

Studies published in PubMed on dietary patterns in women of childbearing age in Spain show that folate, vitamin D, and iron are among the most frequently inadequate intakes. In pregnant women, practically none reach the recommended folate levels solely through diet. These are documented deficiencies, not hypothetical.

What does it mean to formulate specifically for women?

It is not about unnecessary hyper-specialization. It is about adjusting the formulation to the physiological reality of women: choosing the active form of a nutrient when bioavailability matters, dosing according to the clinical context and not according to the average of a mixed population, and prioritizing ingredients whose efficacy is backed by evidence in the female population.

Generic approach	Specific approach to women's health
Doses calculated for an average adult (frequently male)	Doses adjusted to specific physiological stages of women
Nutrient forms with lower bioavailability	Active or chelated forms with higher cellular absorption
Unique formulations for the entire life cycle	Formulations differentiated by stage: fertility, pregnancy, menopause
Emphasis on quantity of ingredients	Emphasis on quality and form of the ingredient
No distinction between gender needs	Based on evidence specific to female physiology

 

Evidence-based women's supplementation is not an aspirational category. It is a technical response to documented physiological differences. Knowing that difference is the first step to evaluating whether a brand really takes it into account.

 

Much more than supplements: nutritional education as part of the model

A brand that only sells products without explaining their context is not helping anyone make better decisions. Nutritional education is not accessory content that accompanies the catalog: it is part of the model of a responsible brand.

The argument is simple: a woman who understands what nutrients she needs at each stage of her life, why she needs them, and in what forms they are most effective, is in a much better position to evaluate whether a supplement makes sense for her. And that autonomy is precisely what nutritional education should generate.

SANA articulates that commitment through its science blog for women, where the goal is not to generate traffic, but to bring rigorous information to an accessible language without sacrificing precision.

Five real functions of nutritional education in a responsible brand:

• Contextualize before recommending: explain the physiological mechanism before mentioning a nutrient or product.

• State limitations: a brand that acknowledges what supplementation cannot do builds more trust than one that promises everything.

• Reduce confusion: the supplement market is full of contradictory information; clarity is a key differentiator.

• Promote prevention: understanding your own body is the first step toward anticipating deficiencies or imbalances.

• Facilitate conversations with healthcare professionals: well-communicated information helps women arrive better prepared for their medical or nutritional appointments.

Editorial authority is not claimed. It is built through consistency, rigor, and a willingness to explain what should not be oversimplified.

Transparency as a principle, not a strategy

In the supplement industry, the word "quality" has lost almost all its meaning. Virtually every brand on the market uses it. The problem is that very few explain what it means in practice.

True transparency is not about communicating that products are good. It is about showing the criteria and processes that verify this.

What verifiable transparency in supplements entails

In the context of a supplement brand, operational transparency encompasses at least four dimensions:

1. Ingredient traceability: knowing where each ingredient comes from, what standards it meets, and why that specific form of the nutrient was selected over more affordable alternatives.

2. Independent batch testing: every production batch should undergo external testing to verify the declared composition and rule out contaminants. This includes testing for heavy metals, an aspect that many brands omit from their communications.

3. Documented formulation criteria: listing ingredients is not enough. A transparent brand explains why it chose that combination, dosage, and dosage form.

4. Honest communication about limitations: stating what a supplement can and cannot do, without exaggerating or omitting information relevant to the consumer.

SANA details these principles on its quality and safety page, which explains the controls applied to each product.

Transparency signals that actually matter when choosing a brand

Before trusting a supplement brand, it is worth checking if it meets these criteria:

• Does it specify the form of the nutrient (not just the generic name)?

• Does it indicate the source or supplier of its key ingredients?

• Does it conduct third-party batch testing and make the results accessible?

• Does it test for and communicate heavy metal content?

• Does it explain its dosing criteria with reference to scientific evidence?

• Does it openly acknowledge what its products cannot replace?

A brand that meets this checklist is not marketing. It is demonstrating rigor.

The difference between declarative transparency and verifiable transparency is exactly the difference between a promise and a well-founded reason to trust. Knowing the ingredients SANA uses and the criteria by which it selects them is a concrete way to apply this standard.

Supplementation begins with habits

A brand that talks about supplementation without talking about habits is incomplete. And a brand that promises results without mentioning the context in which those results are possible is not being honest.

No supplement can, on its own, compensate for the consequences of poor foundational habits. This statement is not a legal label warning. It is the premise from which any responsible supplementation strategy should be understood.

The four pillars that no supplement can replace:

1. A varied and sufficient diet: diet remains the primary source of micronutrients. Supplementation complements; it does not replace.

2. Quality rest: sleep regulates hormones, metabolic cycles, and cellular repair processes. Without it, the effectiveness of any nutritional intervention is compromised.

3. Regular movement: physical exercise modulates insulin sensitivity, bone metabolism, and hormonal balance, among other factors directly related to women's health.

4. Chronic stress management: sustained stress alters nutrient absorption, the hormonal axis, and the gut microbiota. It is one of the most underestimated factors in women's health.

Supplementation makes sense within this framework, not outside of it. A brand that says so clearly is not detracting from the value of its products. It is earning credibility with women who know how to read between the lines.

What SANA Nutrients represents today

SANA Nutrients represents a way of understanding women's supplementation based on three concrete commitments: specificity in formulation, evidence as a criterion, and transparency as an operational practice, not as a marketing message.

The goal is not to be the best-known brand on the market. It is to ensure that women seeking well-formulated, honest supplementation tailored to their actual physiology have access to it with enough information to make informed decisions.

• SANA formulates exclusively for women's health, using ingredients in active and bioavailable forms.
• Every product undergoes quality controls and independent testing before reaching the market.
• Education and transparency are part of the model, not additions to the commercial strategy.

For those who want to learn more about the brand's philosophy, the most comprehensive starting point is the SANA in the Media section, which collects editorial appearances and the contexts in which the brand has publicly explained its vision.

 

Frequently Asked Questions About SANA Nutrients

Who is Ignacio Trenas?

Ignacio Trenas is the CEO and co-founder of SANA Nutrients. His profile was recently featured in a report by El Mundo, where he explained the origins of the project and the vision driving the brand. His role at SANA is to articulate a women's supplementation proposal based on science, transparency, and nutritional education.

How Was SANA Nutrients Born?

SANA was born from the observation that most formulations available on the market did not specifically address women's nutritional needs at their different life stages. The project was built from the outset with an exclusive focus on women's health, with formulations designed based on scientific evidence and bioavailability criteria.

What Sets SANA Nutrients Apart from Other Supplement Brands?

Its exclusive specialization in women's health, the use of ingredients in active forms with high bioavailability, independent batch quality controls, and its commitment to nutritional education as part of the model. SANA does not formulate for a generic consumer. You can learn more about its premium supplements and the criteria that define them.

Why Does SANA Test Its Products in Independent Laboratories?

Because verifiable transparency requires external processes. Independent testing of each batch allows the brand to confirm that the declared composition is accurate and that the product is free of contaminants, including heavy metals. It is an operational decision that does not depend on brand communication, but on a commitment to product safety.

How Important Is Women's Health in SANA's Formulations?

It is the central pillar of the entire model. Female physiology varies throughout the life cycle and determines specific nutritional needs that a generic formulation cannot adequately meet. SANA uses this physiological context to design each product, with ingredients and dosages tailored to specific stages such as fertility, pregnancy, breastfeeding, or menopause.

Where Can I Learn More About SANA Nutrients' Philosophy?

The best starting point is the Our Ingredients section, which explains the selection criteria and the active forms used. You can also explore the editorial content in SANA in the Media and the articles on quality and safety to learn more about the principles that define the brand.